Swanswell staff embark on two-wheeled fundraising challenge

10 March 2011

Swanswell staff are rising to the challenge of raising money for charity this Red Nose Day by cycling more than 30 miles in the ‘Corporation Street Challenge’.

The intrepid group of workers from the national charity – which wants to achieve a society free from problem alcohol and drug use – will begin their journey at 10am on Friday 18 March from the head office on Corporation Street in Rugby, finishing at Swanswell’s office on Corporation Street in Birmingham. 

The 33-mile route will take the group along the A428 from Rugby to Coventry City Centre, past the Butts Park Arena and along the Allesley Old Road and then towards Hampton-in-Arden, before joining the A45 near Birmingham International Airport and on to the city centre, arriving on Corporation Street around 2-2.30pm.       

It’s the second year staff have embarked on the ‘Corporation Street Challenge’ to raise money for charity after Marketing Assistant James Vukmirovic first came up with the idea in 2010.   

In addition to Comic Relief, the team will also be raising money to aid treatment for breast cancer therapy.

James said: ‘I’m really pleased with the success of last year’s event and have rallied even more support this year.

It was a tough bike ride in 2010 but very rewarding at the end of it, and we’re all very excited to be doing it again for two very worthy causes.

‘We’ll support each other all the way through the ride and we hope we can inspire people to really push themselves for causes such as this.’

In last year’s challenge, staff raised £1200 for charity and hope to raise even more money this time round.             

Debbie Bannigan, Swanswell Chief Executive, said: ‘I’m delighted that staff are once again getting involved in this fantastic fundraising idea, which raised lots of money for charity last year.

It’s another idea of how Swanswell encourages staff to improve their own health and wellbeing, and the lives of others in the community.’

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