Cranstoun and Swanswell merger

16 December 2016

Cranstoun and Swanswell, two national charities providing support to people affected by addiction and other life challenges, are joining forces. The charities’ shared vision to save, change and rebuild lives makes this an exciting partnership for the future.

The ever-changing and increasingly demanding political and economic environment, together with the growing and more complex needs of service users, have created a challenging environment for service providers. This merger between Cranstoun and Swanswell and the consolidation of operations is in the best interests of service users; it will strengthen sustainability, maintain support for existing contracts and in turn, place the merged organisation on a stronger footing to secure new business and pursue growth and development for the future, in order to better deliver high-quality services to individuals and communities.

The charities already successfully work in partnership on a number of projects, and the merger will enable them to further combine their respective experience and knowledge to expand their services and achieve better outcomes for service users and the wider communities within which they operate.

The merger was completed on 16 December 2016, with Cranstoun taking over control and management of Swanswell as a wholly-owned subsidiary. This process will ensure service users and commissioners continue to get the service they expect. Staff will continue to provide ongoing support to service users and work closely with commissioners and other partners for the benefit of service users and their communities.

Steve Rossell, Chief Executive of Cranstoun, said:

'This exciting partnership of two leading national charities offers a greater opportunity for service users to continue to receive innovative and high-quality support to address the increasingly complex challenges they face. The two organisations bring together a wealth of expertise, and Cranstoun and Swanswell together will offer a broader range of service provision, over a wider constituency, that can better respond to the needs of communities and the commissioning authorities we work with.'

Shân Nicholas, Interim Chief Executive of Swanswell, said:

'The two charities are an excellent fit in terms of their positive vision, mission, values and their shared ambition to save lives by tackling alcohol and drug addiction. We’re really excited about this partnership.'


Notes for editors

Cranstoun employs over 300 staff, directly and in partnership, with a current turnover of approximately £18 million per annum and delivers services to over 8,000 service users per year.

Swanswell employs over 300 staff, with an income of over £11 million in 2015/2016, delivering drug and alcohol treatment and support services to over 9,000 service users per year.

Cranstoun contact:

Steve Rossell


Thames Mews, Portsmouth Road


Surrey KT10 9AD



Tel: 020 8335 1830



Swanswell contact:

Annie Steele


Suite 5, Hilton House

Corporation Street


Warwickshire CV21 2DN


Tel: 07527 386 303



About Cranstoun

Cranstoun has been making life better for those affected by alcohol and drugs and other life challenges since 1969.

Our skilled and compassionate people work closely with services users and their families to change and save lives. We combine proven expertise in treatment and recovery with innovative approaches and actively involve those we help in improving the design of the services we provide.

Visit Cranstoun’s website at or follow Cranstoun on Twitter at


About Swanswell

At Swanswell, we believe in a society free from problem alcohol and drug use; that everyone deserves the chance to change and be happy. We’re a charity with an exciting programme of innovative new service developments and a team of committed people who are working hard to achieve our ambitions.


Visit Swanswell at or follow Swanswell on Twitter at and join the conversation.







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