Calorie labels on alcohol one step closer to becoming a reality, says Swanswell

29 April 2015

Today, the European Parliament voted in favour of calorie labelling on alcoholic drinks, bringing this excellent initiative one step closer to becoming a reality.

With two-thirds of English men and over half of English women being overweight, and with over 80 percent of people not knowing how many calories are in a large glass of wine, this initiative could not come at a better time.

Calorie labelling is part of a wider Alcohol Strategy proposed by the European Parliament, which also calls for greater awareness and education tools around alcohol use for young people, amongst others.  

Swanswell are well aware that alcohol can be a significant factor in weight gain, alongside other harms, and are conscious that greater awareness is needed to address this important issue. It’s for this reason that Swanswell has written an eBook ‘3 simple steps to put your weight loss into hyperdrive’.

Providing information about the calories in alcohol and giving tips on how to reduce your drinking, the eBook is available to download for free at:

Debbie Bannigan, Chief Executive of Swanswell, said: ‘It’s fantastic that the European Parliament has voted in favour of calorie labelling on alcohol as part of the wider Alcohol Strategy. Although this vote does not guarantee that this will come into force anytime soon, I’m thrilled that it has been backed by such an influential body in the European Union.’

‘I’m proud of the work that we’re doing, raising awareness around calories in alcohol, and we’re receiving positive responses to our eBook which is excellent. If anybody wants to hyperdrive their weight loss by reducing their drinking, I would encourage them to download our free eBook.’

Swanswell’s website has lots of helpful tips and advice, not only on alcohol and weight gain, but also how to minimise the risks of drinking, measuring units and drinking responsibly. To find out more visit:







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