How to battle the cravings monster and win

25 August 2015

How to battle the cravings monster and winHave you ever had that feeling that you absolutely, totally, have to have a drink? A feeling that is so intense that you are driven to open a bottle or crack a can right away?

You are not alone.

Over the years, we’ve helped a lot of people at Swanswell to change their drinking behaviour. The biggest problem we see people struggle with is overcoming their cravings. Sound familiar?

So, to the point, what is a craving and how do you beat it? Well, the dictionary defines a craving as ‘an intense desire for something’. Like when you just have to have a drink, right here, right now. I call it the ‘Cravings Monster’.

All sorts of things can cause your Cravings Monster to turn up but, when you think about it, he is fairly predictable. For example, if you have a drink when you feel stressed, then your Cravings Monster is most likely to turn up next time you feel stressed. It’s called ‘association’. It’s not your fault, it’s the way your brain and body work together, but you can change it.

The good news is that alcohol cravings come and go in a matter of minutes. Honestly. It might feel as though your Cravings Monster is a more permanent visitor but, believe me, he is just a fleeting guest.

There are lots of things you can do to send your Cravings Monster packing:

  • Distract your body: Do something else. Anything physical will do the trick - running, gardening, swimming, housework, knitting, tae-kwon-do - or some impressive combination of all of them.
  • Talk to someone: A problem shared is a problem halved. You’d be amazed how effective simply talking to someone can be as they can give you a different perspective. Or talk about something else - make that call to a friend that you’ve been trying to chat with for ages - at the very least they’ll help to distract you until your craving goes away.
  • Focus on what you want to achieve: Just think of the money you’ll save, how much healthier you’ll feel and how much more sleep you’ll get. If none of that works, think about how much it’ll mean to your family and loved ones if you’re able to make such a positive change.

These are just three of the tips we suggest in our free eBook, ‘6 super easy top tips to battle your cravings and come out on top’. To get our three other tips, plus lots more information and a handy tool for keeping on top of your drinking, download the eBook here:How to battle the cravings monster and win

Cravings can derail people trying to cut down or give up drinking but our Cravings Monsters get weaker, and turn up less often if we don’t allow ourselves to give in to them; so if you can distract yourself for those few minutes each time, you’ll find it much easier to achieve your goals.

If you do find yourself needing extra support and you’re not sure where to turn, we also have a team of dedicated workers who offer confidential support over the phone in one-hour appointments.





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